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Tag archives: media

CERN teams up with EUROVISION to inspire the next Peter Higgs

By James Dacey

Illustration of children learning about science

CERN is seeking to inspire tweens in science. (Courtesy: iStockphoto)

I must confess that I was not aware of this partnership, and I must admit it’s not a partnership I would have seen coming. CERN has teamed up with the organization behind the Eurovision Song Contest, in awarding grants to two multimedia companies to develop content that can spark the scientific curiosity of “tweens”.

Okay, let’s back up a second and define a few terms in this equation. Tweens are described by CERN as children aged 8 to 12; not quite teenagers but no longer big babies either. My teacher friends will shoot me down in flames for this cod-pedology but I guess this age group is old enough to be excited by science but not yet old enough to start truly engaging with scientific concepts.

(more…)

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