This site uses cookies. By continuing to use this site you agree to our use of cookies. To find out more, see our Privacy and Cookies policy.
Skip to the content

Free weekly newswire

Sign up to receive all our latest news direct to your inbox.

Physics on film

100 Second Science Your scientific questions answered simply by specialists in less than 100 seconds.

Watch now

Bright Recruits

At all stages of your career – whether you're an undergraduate, graduate, researcher or industry professional – brightrecruits.com can help find the job for you.

Find your perfect job

Physics connect

Are you looking for a supplier? Physics Connect lists thousands of scientific companies, businesses, non-profit organizations, institutions and experts worldwide.

Start your search today

Tag archives: planetary science

Uncovering the truth in social media

Illustration of viral social-media

Truth and lies in the web of social media. (Courtesy: Shutterstock)

By James Dacey

“On 27 August…Mars will look as large as the full Moon.”

This was a sentence from a widely circulated e-mail in 2005, in the lead up to one of the closest encounters between Earth and Mars in recorded history.

That our neighbouring planet could appear as prominent as the Moon is, of course, complete claptrap. Since the “Mars hoax” first appeared in 2003, it has re-emerged several times over the past decade.

The Mars hoax is an example of a “meme”, a piece of content or an idea that is spread virally across Internet networks. These days, memes such as this can spread with increasing speed and reach, thanks to the ever-growing expansion of social-media sites such as Facebook and Twitter.

Now, however, researchers at MODUL University Vienna are setting out on the ambitious task of assessing the truthfulness of information that goes viral on social-media sites. The folks behind the project, called PHEME, say that one of their major aims is to acquire an improved understanding of the types of dubious information that are most likely to spread across networks.

(more…)

Posted in General | Tagged , , , , | 2 Comments | Permalink
View all posts by this author  | View this author's profile
WordPress Appliance - Powered by TurnKey Linux